About Us | FREEMYSELF

We didn’t start with slogans. We started with stitches.

Hong Kong Lanttoe Trading Co., Limited

SINCE 2005
20 years

Freemyself is backed by Hong Kong Lanttoe Trading Co., Limited — a company with over 20 years of expertise in manufacturing high-performance activewear.

From the very beginning, we’ve been the quiet hands behind the biggest names in the industry. Our wholly-owned apparel factory, known for precision, quality, and innovation, has proudly produced garments for brands like Alo Yoga, Lululemon, and other global leaders in the athleticwear world.

We know every seam, every stitch, every fiber.

We’ve lived through the supply chain, through years of perfecting silhouettes that move with the body and breathe with the skin.

But one day, we looked at what the industry had become — and we said: enough.

We saw how fashion stopped being about the body, and started being about the algorithm.

Yogawear became less about movement, more about moment. Designs optimized not for comfort, but for clicks. Trends built not around real women, but AI-fed aesthetics, camera angles, and engagement rates. The body wasn’t being celebrated — it was being curated.

freemyself was born as an anti-algorithm movement — a brand that believes your body is not a product, your self-expression doesn’t need a filter, and the only gaze that matters is your own.We don’t follow search trends.We don’t design for likes.We don’t sell you someone else's definition of “hot.”We design with real women in mind, with fabrics we control, with fits we’ve perfected across two decades — but now, we do it on our terms.